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KABOOM! MAGAZINE’S TOP 13 STREETWEAR BRANDS OF 2013

KABOOM! MAGAZINE’S TOP 13 STREETWEAR BRANDS OF 2013
It’s all about impact, not sales, not status, or distribution. The best of the best doesn’t have to be the biggest names or in the biggest retail stores; however, the best has all of the successful intangibles: creativity, execution, and timing. In 2013, brands focused a lot more on theme-filled, exclusive collection pieces to gain the interest of consumers. Brands were also more creative than ever throughout 2013, being more edgy, unique, and original. These brands below set the bar for many lines to follow and have become a mentor to so many other rising brands with the equal imagination and potential for greatness. The 13 streetwear collections below were annually competitive, captivating, and graphically mind-blowing the entire year. 11-karrueche-tran-the-kill-society 13.  THE KILL SOCIETY The newly developed unisex line by model Karrueche Tran built their intriguing appearance through controversy throughout 2013. Tran has been hard at work on her new clothing line. She previewed a few pieces of the Winter 2013 collection on Instagram to rave reviews from a few thousands of her followers with anticipation of purchasing the first of the line. Plenty of celebrities have been featured wearing the brand, no one more than Tran biggest supporter and love interest Chris Brown. Brown has been rolling around Los Angeles for months now supporting the line and fans for the musician quickly gravitate to the line and what catchy pieces it produce. TKS built its popularity focusing on color schemes and mood to push the line which debuted during the winter. The line provides more than enough sporty separates, sexy crop tops, and slouchy unisex pieces. Leather weighs in heavily, and plays alongside branded sweatshirts, loose fit midi shorts, and abdomen revealing tops. Tran has quoted the line with the following: “Once people see the collection, they will understand our vision. It’s a unisex line and it’s only black and white. We aren’t copying any other lines or brands. We are just combining our thoughts and creativity and putting it all into this line.” Even though TKS has only been retail ready for the fourth-quarter; however, the buzz surrounding it was bigger then majority of the streetwear lines out right now. There is no such thing as bad publicity. Good or bad, Tran line continues to receive attention and will grow into something enormous in 2014. image 12. STANCE SOCKS Stance Socks represents expression and embraces the spirit of individuality through a unique product offering featuring mix-match. Featuring a first in dip dyes, a full Men’s Dress lineup, zippers & tights for Gals and a revamped Kids line. Whether you seek the thrill of something colorful, or the comfort of something soft, we have you covered. In 2013, socks became a fashion show alone in streetwear. Long socks have been a creative accessory in female fashion; however, socks have transcended into a fashion must to fit with the complete ensemble and no one has made a bigger splash this year then Stance. Stance’s popular NBA socks have became an incredible look that have often received more attention then any other article of clothing. Sometimes, Stance socks are the best article of clothing on a person. Incredible dunk feet warmers with vintage NBA legends like Dr. J, Wilkins, Jordan, Kemp, etc. Consumers also ran to Stance to complete their sneaker game, matching vintage players with retro kicks, definitely stepping up your fashion game to upper echelon. homesplash-1 11. HELLZ Hellz makes its triumphant return to the forefront with a solid collection of tees and beanies in 13′. Femme streetwear is a rising lane for many female designers and fashionistas. The face of femme streetwear is properly executed by Hellz Bellz sub-divided brand BOTB (Belle of the Brawl). From the mind of Lani Alabanza-Barcena the line showcases unapologetic statements like, “One Sick Bitch” and “Fuck The Rest” leading for the edgier chick that isn’t afraid of sporting profanity. The line also carries pieces like dresses, leggings and bustier tops. The atmosphere of the brand Hellz is very daring and unapologetic. Capture a sense of grittiness in the shoot but still showcase the ‘girls just wanna fun’ atmosphere. 2014, the brand return stronger and more creative than ever, following the same successful formula from the previous shopping year. shop-main-img_wnlrjl 10. D9RESERVE One of the more surprising new brands of 2013 to gain a tremendous amount of attention is D9Reserve. A brand that thrives from a heavy intoxicating influence of the cultural aspect of “plants”.  Throughout 2013, the new line became an instant standout at trade shows with their new arrival. The brands production is ingenuis, the pieces are original, organic, and unique in best description. Drawing inspiration from streetwear, outdoors, military, workwear, and luxury aesthetics. Involving retro and sex appeal that is often used by brands; however, nothing similar to the attention getting imagination D9 brings to the table. The brands biggest celebrity endorser is the trendsetting stoner himself; Snoop Dogg. Flaunting the brand as often as possible, especially on his popular web series GGN. Others influenced by the brand include Ne-yo, Saigon, Erica Mena, and Soulja Boy. In 2014, the brand is on the verge of becoming something iconic in streetwear, plenty of formidable pieces on the rise. damascus_stop_to_watch_apparel 9.  DAMASCUS APPAREL It’s possibly safe to say there has never been, and may never be, another brand ever coming out of San Diego whose style is more unforseenibly influential than Damascus Apparel. Damascus was in full force in 2013. The creative 8-bit influence may have started a long time ago, but Damascus got evolutionized it this year with their insane graphics. Rarely has Streetwear had such an edgy and playful endorsement. The brand leaves you intrigued simply through their mission statement, which state: “The very fabric of a business is comprised of the people that dedicate their lives to it. We choose to fill our business with people that have seen aliens, have pretty smiles, love getting dirty, aren’t afraid of zebrasGo-Kart championsOB/GYN’s, and courageous heroes that can destroy all enemies that stand in our way”. The brand appears to have awaken a powerful force of creativity and simply unleashed it, called it their art director, and bared the fruits of its labor. Soon to be an award-winning brand at trade shows in 2014. 211 8. IM KING Although the brand has remained at the top level of play within streetwear in 2013, rumor has it that the brand is looking to hit the reset button heading into 2014 and bringing out an all-new, all-different IM KING to the general public.  Starting from the bottom as some may call it, the brand will be resurfacing with a fresh look and perfect starting point for new fans to jump on the bandwagon and get familiar with a rejuvenating line.  With an all new direction, the brand assures buyers that IM KING will continue to deliver the same quality that originally soared them to the top as a few familiar faces on the creative side will be returning to the brand to usher in the new era. Rich-Kids-Brand-Summer-2013-The-Loyalty-Line-8 7. RICH KIDS BRAND While many popular streetwear brands start out red-hot but eventually drop off the face of the earth, there are brands like Rich Kids that simply continues to be as great the older they get in the fashion world. Rich Kids is a universal brand that all genre of cool kids can gravitate to and above all remain stylishly affordable among all classes of fashion junkies. The elite of entertainment appreciated the creativity a lot in 2013, Jay Z, Ludacris, The Weeknd were among the few sporting the brands popular pieces and defining the Rich Kids moniker. What makes the Lee Smith brand so success is the perception it continues to exhibit in every piece, “Make consumers look and feel good no matter their personal situation.” The aura in each piece delivers a sense of confidence to the consumer and the public also witness this through the impressive creativity in the piece. Ending out 2013, Rich Kids developed a tiger-influenced print accessorized with all gold. The brand also presented a Holiday collection of upscale gold presentation that rivals a lot of high fashion brands. Coming into 2014, expect the Rich Kids to move down a path of more high end looks for limited runs along with some catchy simple pieces that will be connecting pieces for all social classes of popular. dome-front-large 6. CREAM WORLDWIDE Florida based brand Cream Worldwide had an agenda in 2013, executed their plans flawlessly in 2013, making both consumers and critics go nuts. Cream World released possibly the most impactful graphic tees of the year period. Coincided with critical praise that came in the form of cult like following and profitable accolades. Cream Worldwide not just another flash-in-the-pan brand, either. The label has the ability to adjust and tweak its offerings based on changing tastes and directions, focusing on classic renaissance . How will Cream adjust and keep thriving in 2014?  Simple, by remaining as creative as they were the entire 2013. Civil2 5. CIVIL CLOTHING Civil Regime made a very big impression on the trade show scene this year. Civil Clothing’s received highest honors at the biggest street wear event this year at Agenda, showcasing a future of crazy cuts and fun prints. Focusing on the inner-princess in every women, supplying a lot of hot pink and barbie influences to soar ahead of the competition. Showcases aside, Civil Clothing was one the more popular selections throughout celebrities closets. Pusha T, Karen Civil, Kendrick Lamar, Kendell Jenner to name a few high-profile walking billboards for the C. The brand even had a lot of TV time on popular VH1 reality show; Black Ink Crew, being the official wardrobe of choice for tattoo artist Oh Sh!t. The brand’s beanies and tank tops were a huge hit among the female audience and continues to be equally high in demand heading into 2014. Civil Regime’s creativity was beyond compare this year, one of the only brands around whom delivers the complete ensemble of coordination with every piece of material they product. Usually, brands will produce a great tee but no top or lower half to make an awesome complete setup. Consumers are often left with the accessory options to their own devices. Civil Clothing notice details and appear to focus on every piece to be perfection. From what has been previewed from their 2014 collection, and accompanied with an awesome marketing team. Civil Clothing is going to continue to dominate in 2014. The brand is infectious and spreading by the minute worldwide. Don’t be surprised to witness the brand transform from streetwear into high-end fashion powerhouse in 14′. playcloths_skywalker_-18 4. PLAY CLOTHS No Malice and Pusha T’s brand has really stepped their presentation game up 2013, hanging out with Kanye West, his influence must have rubbed off on them with Play Cloths taking a more artistic approach. This year, Play Cloths evolved from urban representation into a high-end social acceptance with street credibility. The progressive streetwear brand presented a seasonal collection of  looks rich in color, pattern and fabric, all of which were perfectly complemented by the opulent aesthetic of the space they were shown in. Play Cloths collaborated with a few brands throughout 2013, it’s biggest joint project would have to be with shoe brand Saucony. The two brands designed a limited-run of “Cotton Candy” pack that was different and a game changer that rolled over surprisingly very well with consumer. Pusha T focused on 180 his brand in 2013 and shaking what he calls the “uniform look that everyone wears.” The change paid off handsomely with Play Cloths receiving nothing short of critically-acclaimed reviews throughout the fashion word and its highest annual revenue period since the company began in 2008. One reviewer stated the 2013 collection as mix up of popular themes, stating: “The collection builds upon the staple street wear items of bomber jackets, snapbacks, joggers and tees. Keeping their signature edge, Play Cloths mixed up these designs with whole outfits of abstract prints, which have become extremely popular in street wear, and photographic designs with an eclectic array of  Egyptian, industrial and galactic themes.” Pusha obviously paid very close attention to the moves of his music bosses Kanye West and Pharrell Williams with the 13′ collection highly influenced by renaissance and inter-galactic planetary ideals. At the same time not blurring the line of originality and coping from his mentors. Heading in a new direction creatively, 2014 looks to be Play Cloths best year yet. Expect a lot of the unexpected from this brand as they reach the peak of their run in streetwear supremacy. young-reckless-2013-fallwinter-7 3. YOUNG & RECKLESS Leading into 2014, Y&R has established themselves as an institution within streetwear. A role model to majority of today’s up and coming clothing lines whom imitate the brand’s amazing graphic tees religiously. Entering 2014, Y&R commented on what to expect from the brand in the following statement; “Young and Reckless will continue to immerse the brand into various areas of urban culture by collaborating with influential celebrities, musicians/rappers, artists and athletes. These upcoming collaborations will include limited edition capsule collections, campaigns, events and contests.” Young and Reckless has seamlessly woven the simplicity of casual apparel with the intricacy of design.  Offering our consumer all original content; designed by leading graphic artists of the urban apparel community. When you buy Young and Reckless apparel, you buy innovation, design and quality. bj7n8w-l-610x610-t-shirt-swag-crop-tops-fine-ass-girls-graphic-tee 2. FINE ASS GIRLS Women love to flaunt their beauty with bold statements and 2013 female streetwear indeed fine.  Producing signature pieces to flood the streets in a successful attempt to build a following. Fine Ass Girls built an incredible following around a persona, CEO Draya Michele blended her personal touch in the marketing strategy selling the brand along with a lot of sexy women supporting their brand on social networks. Quickly growing in popularity through the female approach of the ideal social status copied by the reality star. Although the began is simple print compared to others, its amazing that a line can pursue greatness with the proper presentation and right personality, Draya embodies all of that and expresses it in everything she does. Fine Ass Girls is a message that inspires women of every social class.  While Draya has been making billboard and headlines throughout the year as the face for other established brands. She has been documenting the stages of her Fine Ass Girls empire from birth to post production and getting ready for an incredible 2014. populardemand-spring1-3 1. POPULAR DEMAND Popular Demand could proudly say this was their best year yet. Receiving an impressive amount of free publicity on major premium television as the wardrobe of choice for boxing champion Floyd Mayweather Jr. on the road to his highest-grossing bout in boxing history. The style that Popular carriers is always head of the curve and embraced by all levels of social class. More and more celebrities are adding Popular Demand to their daily attire, especially athletes. A rising tide in the the streetwear genre, they are continuously pushing the envelop every season that has been heavily attempted to be duplicated by other streetwear brands resulting in horrible results, leaving consumers heading to Popular Demand for the simple fact of authenticity. Popular Demand has developed into a elite choice from both male and female enthusiast stand points. Popular Demand has accomplished milestones early in its production than any other street line has accomplished in double the amount of existence. In 2013, the brand has brokered deals with legendary brands to help display creative and innovative limited-edition pieces that sell out almost instantly. Their Def Jam collaboration inspired many and captured a presence that this brand is definitely stepping up the competitive nature of street fashion. Followed by their latest collaboration with legendary food eatery Roscoe’s to continue their streak of success this year. A capsule production that has proven to be the most exciting move yet for the brand. It involves a brilliant marketing strategy, superior execution, and overall flawless design. Popular Demand focus on limited-edition products that gives the general public the reason to constantly pay attention to a brand due to them not wanting to miss a novelty. Popular Demand understands the business of exclusives and practice it with every piece of product distributed, keeping them fresh to the consumer. If you follow Popular Demand CEO Blake Ricciardi social networks, you’d probably be familiar with a couple of hints of what Popular Demand has in-store for the future. Popular Demand could possibly be making that leap into retail. Until this point, Popular Demand was solely available online and a few selected boutiques throughout the U.S.. However, a major retail push could definitely be beneficial to the brand and their awareness. If they continue with the same quality of creative design and attitude, it will only be a matter of time before the brand is the top-selling brand in commercial retail.