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REEBOK “BE MORE HUMAN” CAMPAIGN

REEBOK “BE MORE HUMAN” CAMPAIGN
Today, Reebok debuts a major new brand campaign: “Be More Human.” “Be More Human” is a rallying cry to encourage people to live a more fulfilling life through fitness. The idea is embodied in the brand’s new symbol, the Reebok Delta, and comes to life through the new brand film, titled “Freak Show” and the online “Be More Human Experience.” This is the largest Reebok brand campaign in a decade. The “Be More Human” campaign will officially kick-off with a TV spot on NBC this Sunday, February 1, 2015. Be More Human Online Experience: Reebok.com/BeMoreHuman