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ILL KIDS STREETWEAR

ILL KIDS STREETWEAR
Kaboom! Magazine.com recently sat down with Ill Kids streetwear and discussed everything from design ideas to why you want to get your hands on Ill Kids in 2015. The Beginning: The company was the brainchild of Joe Seager, Joe had been serving on the board at Homeboy Industries with Father Greg Boyle for about a decade when he started to develop the idea for a clothing company that could capture the essence of the street represented by the homies he saw at Homeboy.  The vision Joe wanted to bring forth could be achieved through the authenticity of the art by Homeboy alums like Fabian Debora, David “Big Sleeps” and a host of other talented artists.  Joe presented the idea to Fabian who in turn brought him to his brother Dario Debora who is a music artist, director and business entrepreneur.  Dario has been the creative director behind Ill Kids for the past three years.  His energy and dedication has encouraged others like Anthony “Complex” Ponce to dedicate their lives to making the company successful.  Both Dario and Complex have embraced the concept of merging the idealism of street, heart, soul and dreams into a clothing line. However, there is one important distinction at Ill Kids because it is a social enterprise company dedicated to creating a division of labor with compensation focused on creating opportunities for its associates instead of the investors receiving every potential dollar invested.  Here, the artists are promoted while the executives and work force behind the scenes maximize the effort to increase the foundational appeal of the product lines in an effort to employee the largest pool of people that the company can sustain.  Here the bottom line is simple; develop a sustainable revenue stream to employ people, while also giving money back to organizations designed to help the community. Define Ill Kids: An Ill kid is a dreamer, a performer, a beast that aspires to be the illest.  To achieve ill kids status or rep the brand is to be all in for what you believe, what is your dream and to distinguish yourself in the effort as much as in the triumph or failure.  For even in failure to achieve the desired goal there is the effort that precedes the attempt and if you are maximizing the effort, then you are becoming an ill kids. vyalcristal Which fashion icons would you consider to Ill Kids material: It starts with the artists as opposed to a straight up fashion icon.  Our brand is derived by the visual be it on canvass, body art or graffiti street art.  Related to the visual is music and dance because there is an intrinsic relationship between these various genres as the basis for our creative existence.  However, our designs are really a takeoff on the Homies, observations and extrapolation of what people are wearing and performing on the street. If you asked us to identify with Tom Ford or Jay Z or anyone else it would not necessarily resonate with our soul. Why would people want to wear the brand: It starts with the product appeal, what pops when people see the art that has been transferred to a piece of clothing or other medium. Art, the visual, the inherent attraction to the designs of the clothing line is the first component to the answer.  Aside from the initial attraction of the visual, the second part of the attraction to the clothing is what the gear represents. Simply, people want to represent an idea, style, mantra that speaks to the broadest audience possible about who they are. Representing Ill Kids by wearing it says I am here and I will make my mark. t_cf14page_4.125x5.25_front How do you come up with the ideas for your current collection: The artists are the key because they have the creativity and skill to conceptualize what is taking place in the street and translate that into a wearable art piece of clothing or whatever medium we put it into, essentially our brand focuses on taking the artist’s vision to create “the next thing”.  Our brand is centered on the artist, we try to place the art and the creator at the forefront rather than burying the individual artist behind the label like the majority of the industry does.  In the end, Dario and Complex take that concept and literally come up with the play to make it marketable, wearable and cost effective to produce. Ultimate goals for Ill Kids: To build our brand so we become a worldwide platform for the illest artists and performers to share their sick ass work with the world. The Ill Kids’ motto: “Welcome to Ill Kids Street wear “From our hood to yours” IMG_7246 Promotion of future events: Current promotions: is our free poster give away of our latest designs by Vyal One and Fabian Spade Debora Of K2S to get yours text VyalOne to 33444 or illkid to 33444. Future Promotions: Announcing our next step of total domination of the L.A street wear scene.  Ill kids have hooked up with Los Angeles graffiti legends K4P to bring you our newest collection slated to be released for the holidays 2015. You heard it here first. Thanks Kaboom! IMG_8103 FOLLOW ILL KIDS STREETWEAR ON THESE FOLLOWING SOCIAL MEDIA WEBSITES: Instagram: @illkidsstreetwear Twitter: @illkidsstreetwear Personal Website: www.illkidsstreetwear.com IMG_6752 illkidsmemo14-1 iksw copy 2 5150 RED convicted allstar ILLKIDS-h copy