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Cristiano Ronaldo Generated $500 Million in Value for Nike in 2016

Cristiano Ronaldo Generated $500 Million in Value for Nike in 2016
According to Hookit, a digital platform that supports and connects athletes and brands, football superstar Cristiano Ronaldo generated $500 million USD in value for Nike during 2016. Hookit cites his massive social media following, one that includes 260 million followers across Facebook, Twitter and Instagram, for the value bump. The 2016 Ballon d’Or winner is arguably the most influential athlete in the world, and his social media following only supports that claim: his 120 million Facebook fans are more than any other person on the planet. His top post of the yearalone earned Nike $5.8 million USD in terms of media value. Nike is obviously aware of Ronaldo’s importance to the brand, which is why they inked him for a new contract worth $1 billion USD late last year.