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NBC Renews “Shades of Blue” for 3rd Season

NBC Renews “Shades of Blue” for 3rd Season
Two weeks into Shades of Blue‘s sophomore run, NBC’s has renewed the police corruption drama starring Jennifer Lopezand Ray Liotta for a third season. Shades of Blue has done OK relocating from Thursday to Sunday, wining its new Sunday 10 PM slot. It averages modest 5.0 million viewers and 1.0 among adults 18-49 in Live+same day, though, in today’s day and age, these are considered solid linear numbers for a serialized 10 PM broadcast drama series. Shades of Blue is boosted by a strong delayed viewing. It adds substantial viewership from time-shifting and video on demand, with the show’s March 5 season premiere growing by 66% in L+3 to a 1.6 rating in adults 18-49, and in total viewers by 2.5 million persons to a total of 7.8 million, accounting for the biggest L+3 lifts of the night on the Big 4 networks. Harlee Santos (Jennifer Lopez) is a charismatic single mother and resourceful detective at the heart of a tight-knit crew of Brooklyn detectives, led by enigmatic Lt. Matt Wozniak (Ray Liotta) who often leads the team to step outside the limitations of the law in order to effectively protect their precinct and their own.