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SPORTS ILLUSTRATED BREAKS INTO MODELING BUSINESS

SPORTS ILLUSTRATED BREAKS INTO MODELING BUSINESS
Sports Illustrated (TIME), looking to capitalize on the buzz its annual Swimsuit Edition creates, is taking a crack at the modeling business. With the creation of Sports Illustrated Swimsuit Enterprises, the company plans to turn their popular mid-February issue into a year-round business and licensing venture. SI announced it will be partnering on a high-end swimwear line, with Raj Swim, to be released early next year. Following a recent casting call, the newly created division signed 15 previously undiscovered models.