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Facebook to Spend $1 Billion on Original Content Next Year

Facebook to Spend $1 Billion on Original Content Next Year

Facebook is “willing to spend as much as $1 billion” on original video content exclusive to its new Watch platform. This all comes from a The Wall Street Journal report which also states that the company was willing to pay close to $3 million per episode for premiere shows with an emphasis on sitcoms. Eventually, Facebook wants to pay nothing for the original shows, instead offering the creators a 45 percent share of their ad revenue. Facebook put up $50 million to brands and celebrities for a big push for its Live platform last year, which the company now sees as a success.

Earlier this year Facebook announced newly formed partnerships with several media brands for short shows that the respective companies would own and that Facebook would pay roughly $35,000 for and get their 45 percent share from ad revenue. This news comes a month after Apple announced it would spend $1 billion on original content next year.