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ESPN Launching “SportsCenter Right Now”

ESPN Launching “SportsCenter Right Now”
ESPN is experimenting with the implementation of “SportsCenter Right Now” segments, 90 second updates designed to provide the viewer with up-to-the-minute game scores or breaking news. By January, the spots will appear several times an hour within all daytime ESPN programming and during halftime of games aired on ESPN/ABC (DIS); simultaneously airing on ESPN.com and within the home screen video player on the ESPN app. ESPN is using “SportsCenter Right Now” to keep the SportsCenter brand relevant, in a time when fans can access highlights on demand through various social media channels.