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Golden State Warriors Ink Record-Setting $60 Million Jersey Sponsorship Deal w/ Rakuten

Golden State Warriors Ink Record-Setting $60 Million Jersey Sponsorship Deal w/ Rakuten

The Golden State Warriors have signed a major jersey sponsorship deal with Japanese company Rakuten. As ESPN reports, the NBA championship team and Rakuten have agreed upon a three-year, $60 million deal — $20 million is allocated for each year — for advertising space on the authorized Warriors jerseys. This partnership between the two outfits currently holds the record for the single-largest “NBA advertising patch deal,” almost doubling the previous number held by second-spot holders the Cleveland Cavaliers.

“We saw an opportunity, given the visibility we were receiving,” reads a quote from Warriors chief marketing officer Bowers. “So we felt in order to grow our global vision, we had to be aligned with a global brand.”

Along with the money, the Warriors will rename their official practice facility the Rakuten Performance Center — six other official team buildings will also be renamed accordingly.

Rakuten is also set to serve as the team’s primary, “official e-commerce, video-on-demand and affiliate market partner.”