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1.6 Million People Tuned In To Watch The Big Baller Brand Challenge in Lithuania

1.6 Million People Tuned In To Watch The Big Baller Brand Challenge in Lithuania

With so much hate and dislike for LaVar Ball and his family, you would think people would actually be turned off from them by now, but they continue to draw interest wherever they go. If you want to know why ESPN and other networks continue to follow them and put a microphone in LaVar’s face, this is an example of why.

On a random Tuesday afternoon, 1.6 million people tuned in to watch the Big Baller Brand Challenge, a game that was played in Lithuania and featured his 2 younger sons.

Via SB Nation:
There were 1.6 million people watching the inaugural game through Facebook. No, you’re not dreaming — I promise. It’s all real.

This is a culmination of the hype that has been building surrounding LaMelo and LiAngelo Ball for months. Without them, no one is checking for this game. No one signed up to watch Kevin Pangos or Aaron White — they wanted to finally see the Ball brothers in action.

The team shifted its entire season around to make room for the Ball brothers. The team is skipping the Baltic Basketball League season to participate in the Big Baller Brand Challenge from Jan. 9 to Jan. 28. The team knew exactly what it was doing when it signed up for this, and it seems to be leaning into it.

It’s a media circus, but the game was still fun.

LaVar got the team to drop out of their league and create a new league. This is how it looked to those 1.6 million people who tuned in.