KABOOM! MUSIC
KABOOM! TV
-
Recent Posts
Recent Comments
Blogroll
Categories
- Auto
- Bombshell Of The Day
- Business
- Bust-A-Move
- Comedy
- Comics
- Cover Me
- Crazy 8's
- Dance
- Editorial
- Events
- Exclusives
- Fashion
- Film
- Fittin' In
- Food
- Gaming
- KICKIN' IT
- Miserable Mondays
- Models
- Music
- News
- NICE WHIPS
- Opinion
- Picture Perfect
- Review
- Sex
- Sports
- Star Warz
- Tech
- That's The Way Love Goes
- Top 10 People of the Week
- TV
- uncategorized
- Who's Who of 2013
- Who's Who of 2014
- Who's Who of 2015
- Who's Who of 2016
- Who's Who of 2018
- Who’s Who of 2017
Archives
- March 2021
- February 2021
- January 2021
- December 2020
- November 2020
- October 2020
- September 2020
- August 2020
- July 2020
- June 2020
- May 2020
- April 2020
- March 2020
- February 2020
- January 2020
- December 2019
- November 2019
- October 2019
- September 2019
- August 2019
- July 2019
- June 2019
- May 2019
- April 2019
- March 2019
- February 2019
- January 2019
- December 2018
- November 2018
- October 2018
- September 2018
- August 2018
- July 2018
- June 2018
- May 2018
- April 2018
- March 2018
- February 2018
- January 2018
- December 2017
- November 2017
- October 2017
- September 2017
- August 2017
- July 2017
- June 2017
- May 2017
- April 2017
- March 2017
- February 2017
- January 2017
- December 2016
- November 2016
- October 2016
- September 2016
- August 2016
- July 2016
- June 2016
- May 2016
- April 2016
- March 2016
- February 2016
- January 2016
- December 2015
- November 2015
- October 2015
- September 2015
- August 2015
- July 2015
- June 2015
- May 2015
- April 2015
- March 2015
- February 2015
- January 2015
- December 2014
- November 2014
- October 2014
- September 2014
- August 2014
- July 2014
- June 2014
- May 2014
- April 2014
- March 2014
- February 2014
- January 2014
- December 2013
- November 2013
- October 2013
- September 2013
- August 2013
- July 2013
- June 2013
- May 2013
- April 2013
- March 2013
- February 2013
- January 2013
- December 2012
Pizza Hut Replaces Papa John’s as NFL Sponsor for 2018
Pizza Hut will take over the NFL pizza-sponsorship deal abandoned by Papa John’s International Inc., betting that it can revive its allure by teaming up with the increasingly controversial league.
Pizza Hut’s multiyear deal gives it collective use of all 32 teams logos, and the NFL will work closely with the chain on local team partnerships, according to a joint statement Wednesday.
Papa John’s — unhappy over declining ratings and the handling of players’ national anthem protests — said Tuesday it was ending its deal across the whole league that had been in place since 2010, and would focus on marketing with 22 specific teams. The opening provides an opportunity for Pizza Hut’s parent, Yum! Brands Inc., which has sought to burnish the pizza chain’s image after years of sluggish sales.
“The capacity for what’s possible is endless, and that’s going to make this league partnership great fun for Pizza Hut, the NFL and everyone who loves pizza and football,” said Artie Starrs, Pizza Hut’s U.S. president. NFL Commissioner Roger Goodell said the league is “thrilled to have Pizza Hut.”
The NFL’s relationship with Papa John’s had been strained since the chain’s founder John Schnatter slammed the league in November, saying that declining ratings had hurt sales. He also said Goodell mishandled a controversy over NFL players kneeling during the national anthem. Last year, the league generated about $14 billion in revenue.
Investors signaled the deal may help the struggling chain: Yum shares rose as much as 2.8 percent to $82.46 in the wake of the announcement. The agreement also reflects the NFL’s enduring power as a marketing tool. The league will get more money from Pizza Hut under the terms of the four-year deal than it got from Papa John’s, SportsBusiness Daily reported.
The NFL remains the most-watched sports league in the U.S., and one of the few places were marketers can be sure to reach tens of millions of Americans. The league and its 32 teams made $1.32 billion in sponsorship revenue last season, according to ESP research, up from $1.07 billion five years ago.