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Study Shows Females Are Dominating Mobile Games

Study Shows Females Are Dominating Mobile Games

According to new study conducted by influencer marketing agency Mediakix, the mobile gaming demographic is dominated by females. As the global gaming market continues on its path to reach over $115 billion in 2018, $50 billion USD of its revenue comes from mobile gaming, and it is stated 63 percent of that group is made up of women, while men only make up 37 percent. In addition to that, women who play mobile games are 60 percent likely to play a mobile game daily compared to only 47 percent of males.

Along with the male-to-female gamer ratio, the study also shines light on how much time is spent playing mobile games by each sex along with revenue and growth statistics of mobile gaming.