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Instagram Announces New Shopping Feature via Stories

Instagram Announces New Shopping Feature via Stories

Following the potential addition of hour-long videos, social media giant Instagram has shared that it’ll be broadening its existing shopping options. The feed’s buying options will be complemented by the addition of stickers to Instagram Stories that’ll lead to further details about the product attached.

adidas, Louis Vuitton and Aritzia are expected to be the first retailers to roll out the feature with regular users to follow in the near future. Since 300 million people use Instagram Stories daily, expect brands to increase advertising and test out various presentation methods as well.