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Gaming Streams Outdraw Most Cable Programs

Gaming Streams Outdraw Most Cable Programs
More than 8.8 million unique viewers live streamed Week 4 of Friday Fortnite, an invite-only tournament for prize money hosted by well-known streamers (see: Ninja, Keemstar) and sponsored by UMG; making it the most watched gaming competition to date. To put that figure in perspective, 5.3 million people tuned into coverage of the 1st Round of 2018 NFL Draft, the 2017 MLB LCS averaged 6.3 million viewers, 7.9 million people watched the season finale of AMC’s “The Walking Dead” and the 2nd most watched NBA Conference Finals in 16 years drew just over 9 million fans. Moving forward, it’s expected that esports/gaming competition will continue to regularly outdraw traditional television programming; Statista projects the number of gaming viewers worldwide to reach 743 million people by 2019, up +22% from 609 million in 2016.