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Kanye West & Lil Pump’s “I Love It” Video Shatters YouTube Record

Kanye West & Lil Pump’s “I Love It” Video Shatters YouTube Record

Debuted during last week’s inaugural Pornhub Awards, Kanye West and Lil Pump‘s collaborative video “I Love It” has already gone on to break YouTube records.

Directed by West himself, with visuals executive produced by Spike Jonze, the MV has now taken the honors of being the biggest global debut for a hip-hop video. Garnering over 76 million views within the first week, “I Love It” has gone on to surpass the previous record set by Childish Gambino’s “This Is America.” Along with smashing the YouTube record, the track has also been streamed over 115 million times globally.

The video has also inspired a slew of memes for the duo’s ridiculous getup; West himself even posted a meme to his Instagram account this past Wednesday.